Noon is the MENA e-commerce marketplace that, for many UAE shoppers, sits alongside Amazon as the first place to look. For UAE-resident sellers, Noon Seller Center is a serious channel — Noon's audience, payment trust, and FBN (Fulfilled by Noon) warehouse + last-mile programme combine to make it a route to scale that's hard to ignore. The hard part is the back office: catalogue updates, FBN inventory movements, weekly settlement reports with commission + FBN fees + advertising spend split per order, return and refund handling, and the FTA-compliant tax invoicing under Federal Decree-Law 8/2017 on VAT. Inside HIBR ERP, Noon Seller Center is a first-class channel. Products sync from HIBR to Noon; orders pull from Noon to HIBR; FBN inventory movements track as a separate warehouse location; and the weekly Noon settlement reconciles order-by-order with commission, FBN, and advertising fees posted to the right GLs.
What this integration does
- Two-way catalogue sync. Build product listings in HIBR (title, description, images, attributes, GTIN, HS code) and push to Noon Seller Center. Updates flow both ways — Noon's enriched content (offers, badges) reflects in HIBR for reporting.
- Live order pull. Every Noon order — whether seller-fulfilled or FBN-fulfilled — lands in HIBR within seconds with line items, customer, shipping address, and the correct VAT treatment under Federal Decree-Law 8/2017.
- FBN warehouse modelling. Inventory transferred to FBN shows in HIBR as the "FBN UAE" warehouse location. Sales out, returns in, FBN fees, and removal orders all reconcile against that location automatically.
- Weekly settlement reconciliation. Noon's settlement report ingests overnight. Each line matches its source order: gross, commission, FBN fee, Noon Ads spend, net remittance — posted to dedicated GL accounts so management reporting shows the true marketplace margin.
- Return + refund flow. Customer returns received at FBN raise a return event in HIBR, restore inventory if the item is sellable, write off if damaged. The matching customer refund books to the right liability and reverses VAT.
- FTA-compliant invoicing. Every Noon order generates a Federal Decree-Law 8/2017-compliant tax invoice with TRN and supply place; the invoice is available to the customer per FTA invoicing rules and archived for the 5-year retention requirement under Federal Decree-Law 28/2022.
Setup in 12 minutes
- HIBR ERP → Settings → Marketplaces → Add → Noon Seller Center. Paste your Noon Partner Code and API token from Noon Seller Center → Developer → API Access.
- Map your catalogue. HIBR proposes a mapping of your existing products to Noon's required category tree and attribute schema. You confirm or adjust.
- Run initial catalogue push. 500 products push to Noon in roughly 10 minutes for review. Noon's category team approves listings per their standard workflow.
- Activate FBN warehouse (optional). If you use FBN, HIBR creates an FBN warehouse location and pulls the current FBN inventory position.
- Test one order. Use Noon's test environment to place a sandbox order; confirm it lands in HIBR; confirm the seller-fulfilled flow generates the right tax invoice.
Use cases
Frequently asked questions
Can I run Noon, Amazon, and Shopify off one inventory?
Yes. HIBR is the inventory source of truth; multiple channels publish from the same pool. Amazon UAE integration is on the roadmap and slated for shortly after Noon — HIBR's architecture is multi-channel from day one.
How does HIBR handle Noon's offers/promotions?
Promotions priced by Noon (e.g., daily-deals price-overrides) reflect in HIBR as contra-revenue against the affected line, so gross-to-net management reporting is honest. Seller-funded promotions you set up in Noon Seller Center sync as well.
What about Noon Express returns?
Returns received at FBN or at your registered seller-fulfilled address raise a return event in HIBR. Sellable inventory restores; damaged or used items write off; the customer refund reverses revenue and VAT correctly.
Wire Noon Seller Center to HIBR ERP
Live catalogue, FBN inventory, weekly settlement reconciled order-by-order, multi-channel inventory. Beta launches October 2026.
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