Press Kit & Media Room

Everything journalists need about HIBR ERP

The UAE's first auto-filing ERP launches October 2026. Boilerplate, founder bio, fact sheet, brand assets, ready-to-quote statements. Press inquiries answered within one UAE business day.

Boilerplate · About HIBR ERP

Short — for inline reference (under 40 words)

HIBR ERP is a UAE-built ERP/POS/Tax/Online-Store SaaS that auto-files VAT 201 and Corporate Tax returns directly to Federal Tax Authority EmaraTax. Beta launches October 2026. Pricing 199-799/month.

Standard — for "About" sections (80-100 words)

HIBR ERP (حِبْر — Arabic for "ink") is the United Arab Emirates' first cloud ERP designed specifically for UAE Federal Decree-Law 8/2017 (VAT), Federal Decree-Law 47/2022 (Corporate Tax), and Cabinet Decision 28/2024 (e-invoicing). Built by Hibr AI on Frappe/ERPNext v15, it bundles ERP, POS, accounting, e-invoicing, payroll, and AI Tax Co-pilot in Arabic and English into a single subscription from 199/month. The product auto-submits VAT 201 and CT-201 returns directly to FTA EmaraTax — a category-first capability among UAE accounting software.

Long — for feature articles (180-220 words)

HIBR ERP is a category-defining UAE SaaS product. Founded in 2026 by Dubai-based entrepreneur Muath Alshuhail, the company set out to fix a specific structural gap in the UAE small-business software market: every existing accounting product — other UAE accounting tools — generates UAE VAT 201 returns as a PDF or report, then requires the business owner or their accountant to log into FTA EmaraTax and re-enter the data manually. HIBR ERP closes this gap by transmitting returns directly through the FTA's accredited software interface.

The product targets UAE small and medium businesses across F&B, retail, services, professional firms, and e-commerce. Three pricing tiers (Lite at 199/month, Pro at 499/month, Enterprise at 14,990/year) bundle ERP, POS, online store, payroll (with WPS support), e-invoicing (PEPPOL PINT-AE compliant, ready for the July 2026 Phase-1 mandate), and an AI Tax Co-pilot grounded in UAE legislation that answers in Arabic and English with cited Federal Decree-Law references. Beta launches October 2026 with the first 10 design partners. Phase-1 ARR target is 2.5 million by month 24.

Fast facts

Founded
2026
Headquarters
Dubai, United Arab Emirates
Founder & CEO
Muath Alshuhail
Stage
Pre-seed · pre-launch
Beta launch
October 2026
Pro tier launch
February 2027
Enterprise launch
July 2027
Pricing
199 / 499 / 14,990 (Lite mo · Pro mo · Enterprise yr)
Year 1 budget
1.5 million
ARR target M24
2.5 million
Hosting
AWS me-central-1 (Bahrain)
Compliance pathway
FTA-accredited · ISO 27001 · SOC 2
E-invoicing partner
ClearTax UAE (PEPPOL PINT-AE)
Languages
English + Arabic (day 1)
Web
hibr.ai
Press contact
press@hibr.ai

Founder bio

Muath Alshuhail · Founder & CEO, Hibr AI

Dubai-based founder. Built HIBR ERP's complete pre-launch funnel — 117 indexable URLs, 6 working AI demos, 6 free utility tools, 6 lead-magnet guides, 8 competitor comparisons, full bilingual EN+AR top-of-funnel, public hiring page for 7 roles, three-tier partner program, and an internal admin dashboard — in 24 weekly sprints, alone, before hiring the first engineering team member.

Open to journalist interviews on: UAE tax-compliance automation, the July 2026 e-invoicing mandate impact on UAE SMBs, Arabic-language AI in business software, Frappe/ERPNext as a category-defining open-source base, the UAE pre-seed ecosystem.

Available in English and Arabic. UAE time zone (GMT+4). Email press@hibr.ai to schedule.

Ready-to-quote statements

Quotes pre-approved for inline use in articles. Attribute to "Muath Alshuhail, Founder & CEO, HIBR ERP" or "HIBR ERP" as appropriate.

"Walk into any UAE small business and you'll find the same stack: a generic global accounting tool, a separate POS, a separate online store, and an accountant who manually re-enters VAT 201 every quarter. That's not a product gap — that's a category gap. HIBR ERP exists to close it."
Muath Alshuhail · Founder & CEO, HIBR ERPOn the UAE SMB software landscape
"The July 2026 e-invoicing mandate is the most significant UAE compliance change since VAT introduction in 2018. Most UAE accounting software will scramble to add Phase-1 support in May-June 2026. HIBR ERP was designed with PEPPOL PINT-AE in the foundations — we'll be production-ready before the mandate hits."
Muath Alshuhail · Founder & CEO, HIBR ERPOn the July 2026 e-invoicing mandate
"A UAE accountant in Dubai shouldn't have to ask their software vendor in Bangalore or Hyderabad to add Arabic VAT support next quarter. UAE compliance software should be built by people who file UAE returns themselves. That's the difference."
Muath Alshuhail · Founder & CEO, HIBR ERPOn UAE-first product design
"Our AI Tax Co-pilot doesn't generate answers — it cites them. Every response references the specific article of Federal Decree-Law 8/2017 or 47/2022 that applies. That's the only way AI is useful in regulated finance. Hallucinations cost real money in tax."
Muath Alshuhail · Founder & CEO, HIBR ERPOn AI in UAE tax compliance

Brand assets

Use freely in editorial coverage of HIBR ERP. For partnerships or co-marketing, contact press@hibr.ai.

HIBR

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HIBR

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Brand color palette: Deep canvas #0a0a0f · Accent purple #a78bfa · Accent indigo #6366f1 · Highlight gold #fbbf24. Typography: SF Pro / Inter (English) · IBM Plex Sans Arabic (Arabic).

Story angles for journalists

If you cover UAE tech, MENA SaaS, AI-in-finance, or SMB business software — here are story angles where HIBR ERP fits naturally:

Recent news & milestones

Latest from the public changelog — every week, in public:

W24 · May 12, 2026

HIBR ERP free-tools cluster reaches 6 utilities

Added UAE Reverse-Charge VAT Classifier + FTA-Compliant Tax Invoice Generator. Total: TRN Validator, Tax Deadlines Calculator, VAT Calculator, SBR Calculator, Reverse-Charge Classifier, Tax Invoice Generator. All free, no signup required.

W23 · May 12, 2026

Internal admin dashboard ships for owner operational visibility

Consolidated view of beta waitlist, partner applications, careers funnel, lead-magnet downloads, tool uses, and AI demo runs.

W22 · May 12, 2026

Lead-magnet guide library doubled to 6 guides

Added UAE WPS Salary File Setup Guide, FTA-Compliant Tax Invoice Format Guide, and UAE Foreign Employee Compliance Guide. Each cites Federal Decree-Law + Cabinet Decision references line-by-line.

W19 · May 11, 2026

Partner program opens with founder-cohort offer

Three tiers (Referral / Certified / White-Label). First 25 partners signed pre-October 2026 lock 35% MRR share for Year 1.

W18 · May 11, 2026

Public careers page opens with 7 roles · M1-M9 hire plan

Senior Backend Engineer (Frappe/Python) · Mid-level Backend Engineer · Senior Frontend Engineer (Vue/React) · AI/ML Engineer (Claude + RAG + Whisper) · UI/UX Designer (Arabic-first) · QA Engineer · Customer Success Manager. Remote MENA + UAE hybrid. JobPosting schema for Google Jobs indexing.

Available for interviews & commentary

Muath Alshuhail is available for:

Press inquiries · response within 1 UAE business day

For interview requests, fact-checking, expert commentary, embargoed pre-briefings on upcoming launches, or anything press-related — email below or DM on LinkedIn (Muath Alshuhail).

📧 press@hibr.ai General contact
All on-record requests answered. Off-the-record context welcomed. Embargoes honored.