Phase 0 — Validation & Foundations
Now · May 2026
Pre-launch marketing engine, 6 working AI demos, conversion infrastructure.
- Six AI demos live (Tax Co-pilot · Receipt OCR · Cash Flow · Website Builder · ROI Calc · Audit Pack)
- 80-URL programmatic SEO cluster: integrations, verticals, emirates, features
- Pricing, FAQ, Security, About pages
- Waitlist + nurture sequence backend
- Approval queue + kaizen ledger
Phase 1 — MVP Lite (199/mo)
Months 2–5 · Beta October 2026
First sellable tier. Frappe/ERPNext fork with UAE COA, VAT 201 generator, FTA-format tax invoices, POS, basic inventory, AI Tax Co-pilot + Receipt OCR wired to production.
- HIBR ERP base on AWS me-central-1 (Bahrain)
- VAT 201 generator + FTA EmaraTax submission
- FTA-format Tax Invoice + TRN validator
- POS wired to Network / Magnati terminals + receipt printer
- Self-onboarding signup + Stripe/Telr billing in AED
- Document vault (S3 immutable, 5-year retention)
- Public beta launch with first 10 design partners (90 days free for feedback + case study)
Phase 2 — Pro Tier (499/mo)
Months 6–9 · Q1 2027
E-invoicing live before the July 2026 mandate, Corporate Tax engine, WPS payroll, WhatsApp Business, AI Website Builder, BYO e-commerce connectors.
- E-invoicing module — UBL 2.1 / PEPPOL PINT-AE with ClearTax UAE ASP
- Corporate Tax engine + CT-201 return (Small Business Relief + Free Zone tracking)
- WPS payroll + Emirates ID expiry tracking + gratuity calc
- WhatsApp Business API: invoice send, payment link, AI agent answers
- AI Website Builder v1 — POS catalog → 5-page online store
- BYO connectors: Shopify, WooCommerce
- Pro tier launch + paid marketing kickoff
Phase 3 — Enterprise + Ecosystem
Months 10–14 · Q2–Q3 2027
Multi-location, multi-currency, advanced AI, all UAE bank integrations, marketplace sync, API platform, ISO 27001 audit.
- Multi-location, multi-currency, advanced inventory (variants, batch/serial)
- AI Cash Flow Forecaster, AI Credit Scoring, AI Reorder Suggestions
- UAE bank integrations: Emirates NBD, ADCB, Mashreq, FAB, WIO, RAKBANK
- Marketplace sync: Noon, Amazon.ae, Carrefour, Talabat
- API platform + developer portal + accountant/consultant partner program
- Enterprise tier launch (14,990/yr) + ISO 27001 audit kickoff
Phase 4 — Scale
Months 15–24 · 2028
ISO 27001 + SOC 2 Type II, white-label for accounting firms, Saudi market expansion, voice-to-bookkeeping in Arabic, native mobile apps.
- ISO 27001 + SOC 2 Type II certification
- White-label option for accounting firms
- Saudi market expansion (ZATCA Phase 2 e-invoicing)
- Voice-to-bookkeeping in Arabic
- Native iOS + Android apps
- ARR target month 24: 2.5M (~800 Lite + 300 Pro + 50 Enterprise)
Dates may slip, scope won't. If we miss a date, we publish why on the
changelog. We never silently move features into the future.